Sales Success Starts with a Commitment to Constant Growth: Here’s How
Sales are at the core of what we do, and as I reflect on our journey and the growth we've seen, one thing is crystal clear: you can never get too comfortable in this business.
As our team has grown and our operations have expanded, I’ve had to evolve. Things like managing leaders, delegating tasks, and stepping out of my comfort zone have been critical for keeping pace with our growth.
In our industry, sales are more than just transactions. It’s about building relationships, establishing trust, and adding value. The days of cold calls and quick closes are over. Today, it takes about 4 to 6 touch points to convert a client, and every interaction matters.
The $51 Million Lesson
Last month, we hit a big milestone—$51 million in sales—which translates to about $1.5 million in commissions. On average, that's around $12,000 to $15,000 per agent, and while not everyone hit that number, it’s a solid benchmark to aim for.
If you're an agent earning below that average, you’re probably asking yourself, "What can I do to reach that level?" Here’s what I know: sales is about more than selling homes—it’s about getting people to believe in you. The real key to standing out is your ability to add value in every conversation. You can't afford to be lacking in any area, whether that’s market knowledge, client relationships, or communication skills.
Standing Out in a Competitive Market
Today’s buyers are smarter than ever. They have access to endless information, making them more cautious and jaded. That’s why building trust and establishing yourself as a resource is more important than ever. As competition grows, we need to constantly sharpen our skills and adapt to the changing landscape.
One of the most exciting aspects of real estate is its potential for growth. Did you know that real estate is the third best industry for creating millionaires? That’s why it’s critical to stay focused, improve your skills, and treat sales as a profession. The highest-paid salespeople are the ones who take it seriously, and they’re the ones changing their lives in the process.
Why Work at DOBI?
I ask myself every day, “Why do you work here?” The answer is simple: because I genuinely believe that you’re better off at DOBI than anywhere else. If I didn’t believe that, it wouldn’t work. And if I ever start to doubt it, I know it’s time to get back to work and figure out where I can add value.
We are constantly thinking about how we can help you succeed—whether it’s faster support, better systems, or more resources to help you close deals. Every little detail counts, and we’re always striving to improve because staying comfortable is dangerous. The second you think, "I’ve got this," that’s when you should be scared.
The Path to Success
The key to long-term success in sales is simple: keep evolving. The agents who thrive are the ones who are always learning, growing, and investing in themselves. Whether it’s market knowledge, client relationships, or personal development, the top performers never stop improving.
As I reflect on our journey, I realize that growth isn’t just about the business—it’s about the people. At DOBI, we’re building a culture of excellence, and that means constantly supporting and empowering our team. Whether you’re doing $5 million in sales or $50 million, there’s always room to improve.
Looking Ahead
As we head into the end of the year, let’s stay focused. We’ve had some huge wins in 2023, but we can do even more. Let’s finish strong and set ourselves up for an even bigger year in 2024. I’m excited about the future, and I know we’re just getting started.
If you’re not hitting the numbers you want, take a step back and ask yourself: What can I do differently? How can I improve my conversations, my value-add, and my overall approach? The answers are there, and the opportunity is right in front of you.
Let’s keep grinding, keep growing, and keep pushing each other to be the best we can be. The sky’s the limit.
- Simon Thomas
